Adara
> Our Principles
Our Principles
Our success is based on working in an ethical, professional and effective manner with our investors and portfolio companies. Our strong belief in these principles underpins the way we operate. We believe this straightforward and clear approach is appreciated by all our stakeholders and produces outstanding results.
Spirit of the Firm
- An entrepreneurial spirit underlies the philosophy of our firm. Creativity, boldness and commitment are critical to everything we do.
- Our investors’ interests always come first; then the interest of the entrepreneurs we support. By serving investors and entrepreneurs well, our own success will follow.
- We measure success through tangible results and performance.
- Integrity, honesty and fairness guide the way we do business.
Our Work
- Our core activities are principal investing and company-building.
- We take pride in the professional quality and high standards of our work. We would rather be best than biggest.
- We manage our work and make decisions in an efficient and pragmatic manner.
- We strive to anticipate the changing industry environments in which we specialize. We seek to remain innovative and regularly challenge our assumptions.
People
- The value of our firm lies in our people. Our main assets are our reputations, knowledge, and relationships.
- We believe that teamwork, supported by individual initiative, is the best way to obtain outstanding results.
- We strive to recognize and harness talent, with a preference for diversity in such talent.
- We look to develop long-term, win-win collaborative and trusting relationships with our stakeholders.
Steve Flavell
Co-CEO & Founder - Ring2
Alongside their clear financial and strategic input, Adara’s industry introductions have been numerous, relevant and valuable for our business development.
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