Illuminate shifts to Indirect Sales for Warehouse Wares, seeks more Funding (26/11/2008)

Event summary
• Illuminate's move to an indirect sales model is all about creating the buying experience associated
with enterprise software for its database engine/warehouse without hiring salespeople.
Headcount has remained steady at roughly 38 staff this year.
• The startup has a very specific profile for the IT and performance management consulting
partners it wants to attract in Latin America, Europe and North America. It hasn't been actively
selling in the US but has more than 50 customers now.
• Management is seeking more funding and has reportedly received many enquires of late.
Illuminate has raised $6m of venture capital since its founding in early 2005 and has Adara
Venture Partners as an investor, as well as some private investors.

Full event report available for download.