ADARA BOUGHT OUT BY FOUNDER JORGE MATA, NOV ‘08. During the time of Adara’s involvement of over 2 years, Berggi built teams in Spain, US, China and Bulgaria, and launched its initial mobile portal, featuring free Blackberry functionality “to the masses” to almost any mobile device anywhere on the planet. Uptake was fast and sizeable; over 3m downloads took place during this time period.
More specifically during 2007, Berggi proved one of the fastest-growing mobile communities in the world, generating over 2m downloads and acquiring hundreds of thousands of recurring users around the world, for its free, rich-functionality and valid-for-all mobile portal. Following a carrier-independent approach, Berggi brought to users the ability to email, IM/chat, and share photos/videos from virtually any mobile device – all with only a couple of clicks, as company technology allowed mobile users to download its “lightest in the market” thin-client, with ease and speed. Also in 2007, Berggi launched a joint venture with Sina.com, whereby Sina.com brought the Berggi portal to tens of thousands of its users on a co-branded basis. During the second half of 2007, a strategic investor, Avanzit, became a key shareholder including with the intent of exploiting synergies with its location-based services (LBS) subsidiary Navento. Prior to Berggi, the company’s founders and key management had already proven successful, founding and taking MyAlert to the merger that created mobile contents powerhouse BGMA.